Top 5 Marketing Automation Platforms for Long Island Small Businesses
Article By: Indrajeet Deshpande Community Contributor
Marketing automation platforms automate and scale the marketing efforts of your business. These are the top 5 marketing automation platforms that SMBs can opt for
A Marketing Automation Platform (MAP) works great for small and mid-sized businesses (SMBs) because you get a one-stop solution that takes care of the marketing activities that lead to sales and customer retention. Another major benefit of marketing automation is that limited budget and resources are not constraints for its implementation.
If you are a small or mid-sized business (SMB) looking for a MAP, the following five platforms were specifically developed with SMBs in mind.
MailChimp has gained popularity in the marketing fraternity for Freddie — its brand mascot along with the product’s witty user interface and excellent user experience. The platform likes to call itself a second brain for your business due to its powerful set of features.
With MailChimp, you can get new customers, boost loyalty and re-engage inactive customers. MailChimp enables you to create email templates, landing pages, Google remarketing ads, and Facebook and Instagram ads. Its analytics feature suite comes with A/B and multivariate testing, and standard and comparative reports.
MailChimp can be integrated with WordPress, Eventbrite, Facebook, Salesforce, WooCommerce, Shopify, etc. to name a few.
One of the main reasons why MailChimp works for SMBs is that it is quite generous with its pricing plans. Even on a shoestring budget, you can get started with it for free and you can upgrade as you go along.
With over 145,000 users, Infusionsoft is a marketing automation software for small businesses and freelancers. With Infusionsoft, you can collect and store contacts, build landing pages, design marketing campaigns, manage your sales pipeline, collect payments, and generate business reports.
Infusionsoft’s all-in-one e-commerce feature takes care of the entire sales funnel, right from creating special promotions to following-up on cart abandonment and beyond.
If you find yourself strapped for time, Infusionsoft’s lead generation services will bring in leads for you so that you can focus on sales.
Infusionsoft offers integrations with BigCommerce, WordPress, Outlook, Gmail, Zendesk, Zapier, Leadpages, QuickBooks and 220+ other applications and platforms.
You can try the platform for free for 14 days. The pricing plans start from $99 per month with a $299 one-time fee for user training.
Act-on’s marketing automation platform comes with a feature called Adaptive Journeys that customizes forms, channels, message scheduling, and lead scoring based on customer-specific preferences and behaviors.
Act-On has three main features; namely inbound, outbound and analytics. The sub-features consist of landing pages, website engagement, social media, lead nurturing, lead scoring, customer segmentation and reports.
Act-On can be integrated with Salesforce, Microsoft Dynamics, SugarCRM, NetSuite, Zoho and Infor CRMs.
The pricing for Act-On starts at $900 per month for three users, with onboarding starting at $500.
Along with its content and inbound marketing methodology, HubSpot has also gained appreciation for its intuitive interface from marketers and SMBs. If you’re looking to get started without any financial outlay, HubSpot offers a nifty free CRM tool.
HubSpot’s marketing automation solution lets you configure automated workflows that take care of lead nurturing with drip email campaigns. The marketing automation platform offers tools for blogging, landing pages, emails, analytics, social media, lead management, CMS, SEO and ads. HubSpot integrates with Salesforce, MailChimp and 200 other products.
HubSpot has four pricing slabs starting from $0 and ranging upto $2400+ per month. SMBs can opt for their starter plan starting at $50 per month and upgrade as per their requirement.
Founded in 2000, Marketo serves industries such as healthcare, media, manufacturing, financial services, technologies, etc., to name a few. With over 2300 customers and more than 100,000 users, Marketo is one of the industry leaders in marketing automation platforms.
The Marketo suite helps you automate functions including email marketing, social marketing, digital ads, web personalization, content delivery, upselling, cross selling, and sales pipeline management.
Marketo offers its products in pre-packaged bundles for lead management, email marketing, consumer marketing, mobile marketing and customer base marketing. Marketo also has the facility to customize the suite as per your requirement. Pricing details can be obtained by requesting a quote.
You might have noticed that there’s a world of difference in the pricing structure for each platform. However, don’t keep that as the sole criterion for choosing a marketing automation solution. One of the main criteria for a company to decide its pricing, is the number of subscribers in the database and emails per month. Therefore, evaluate each product and its features thoroughly and compare it against others before shortlisting one that works best for your company.
If you’re an SMB in the growth phase, marketing automation should be a priority as it will allow you to focus on the other important areas of your business. A robust marketing automation platform will help you achieve your business goals faster than you would otherwise.
What are your favorite marketing automation tools and platforms? Let us know in the comments below.
Original Article from: Martechadvisor